Grow Smarter, Scale by Design — AI-Powered Business Consulting for Overwhelmed Owners and Teams.
At Life & Business by Design Co., we help entrepreneurs move from default to fully designed business growth — combining AI systems, human-first leadership, and brand identity consulting. Diagnose what's draining your business, design your next level, and deploy scalable systems that actually fit who you are
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Services That Transform Your Life & Business
AI Strategy Consulting
Custom AI implementation strategies that automate tasks, enhance decision-making, and create competitive advantage without technical overwhelm.
Leadership & Sales Training
Transform your team's performance with proven methodologies that increase conversion rates, improve customer experience, and boost revenue.
Life-by-Design Coaching
Balance business growth with personal fulfillment through structured coaching that aligns your business with your ideal lifestyle.
Clarity Dashboards
Gain unprecedented visibility into your business performance with custom KPI dashboards that highlight opportunities and eliminate bottlenecks.
The Growth Framework That Delivers Results
Diagnose
We identify critical bottlenecks and hidden opportunities in your business through comprehensive analysis of operations, sales processes, and team performance.
Design
Together we craft a tailored strategy integrating AI tools and proven business frameworks that align with your specific goals and organizational culture.
Deploy
Implementation happens with minimal disruption, ensuring teams embrace new systems through targeted training and clear performance metrics.
Scale
As results emerge, we refine and expand successful strategies, creating sustainable growth systems that continue delivering long after our engagement ends.
Meet Melissa Dawson
As a Business Scaling Strategist and AI Fluency Coach, I empower entrepreneurs and organizations to leverage cutting-edge technology while maintaining authentic human connection and a distinctive brand voice.
With over a decade transforming businesses across multiple industries, I deliver practical, results-driven strategies that create immediate impact while building sustainable, long-term growth foundations.
Life by Design Coach
Certified through Jim Bunch's Ultimate Game of Life, a transformative global program that has empowered 50,000+ clients to achieve time freedom, financial independence, location flexibility, and inner fulfillment through mindset mastery and proven daily practices.
7,000+ Trained
Personally mentored and elevated the performance of over 7,000 sales professionals and executives through tailored training programs, strategic guidance, and implementation support designed for lasting results.
Growth Engine Builder
Instrumental in scaling Powur PBC from $250K to $400M+ in annual revenue by architecting systems that activated 300+ enterprises and transformed 6,000+ representatives into high-performing revenue generators.
Meet Jennings Waterhouse
As a visionary systems thinker and creative brand strategist, I help entrepreneurs bring bold ideas to life — with clarity, integrity, and ease.
With two decades of hands-on business creation across hospitality, design, wellness, and leadership, I specialize in turning creative vision into real-world results. I bring soulful strategy, visual storytelling, and structured execution together — so clients can stop spinning and start scaling with alignment.
Brand Alchemist
From boutique hotels to wellness brands and network marketing teams, I’ve built and reimagined dozens of brands across industries. My gift lies in extracting a client’s true essence — and translating it into visuals, messaging, and systems that feel like home and convert like fire.
Thousands Transformed
From intimate coaching circles to leading on stages of thousands, I’ve guided people through reinvention, leadership growth, and creative expansion. I help clients clarify their vision, activate confidence, and take aligned action toward what matters most.
Creative Systems Builder
Whether mapping tech workflows or launching an entire restaurant from scratch, I thrive at the intersection of vision and structure. I’m known for making big ideas feel doable — by building simple, repeatable systems that scale impact without the burnout.
What Clients Are Saying
1
She’s driven, she’s a sweetheart, she’s motivated, and she’s focused. Her intensity and passion for the industry, I realized dang there must be something going on here. She’s a rockstar running the HVAC division.
- Weldon Long
New York Times Best-Selling Author & Legendary Sales Trainer
2
Melissa Dawson stands out as the epitome of a true business leader. It’s simply her unrelenting desire to help people grow both professionally and personally, plus she treats and embraces every one of her business relationships as a true partnership. Melissa Dawson has been a true inspiration to thousands and still has the focus to assist the individual.
- Jonathan Budd
CEO & Founder of Powur PBC
3
Working with Jennings is like plugging into pure possibility. She has this rare ability to see your vision even before you do — and then break it down into clear, doable steps that feel exciting instead of overwhelming. I came to her with a vague idea, and within days I had a brand, a plan, and the confidence to go for it. She’s part strategist, part artist, and 100% invested in your success.
— Samantha R
Wellness Coach & Entrepreneur
4
Jennings doesn’t just help you build a business — she helps you build belief in yourself. Her leadership is intuitive, grounded, and wildly empowering. I’ve never felt more aligned, creative, and supported. Every time I work with her, I walk away with a fresh perspective, a real action plan, and a fire in my belly. If you’re serious about creating something meaningful without burning out, she’s your girl."
-Tanya M
Network Marketing Leader & Brand Designer
Want to be our next success story? Book your free strategy call and let’s explore what’s possible.
Ready to Grow Smarter and Scale by Design?
You already know you're meant for more — more flow, more freedom, more growth. The next move isn't about downloading another tool. It's about designing your business and life with expert guidance.